EA Origin EU Summer Sale kicks off, 11 IPs cheapened

Last month senior EA VP of global e-commerce, David DeMartini, took a shot at Steam sales in a chat with GamesIndustry International . "I just think it cheapens your intellectual property" he said, adding that Origin will never do "75 percent off going-out-of-business sales." The summer sale that launched over the weekend holds to that rule, offering a mere 50% off big games like Battlefield 3 and Mass Effect 3.

Fifa 12, Dead Space 2, Crysis 2, Syndicate, Need for Speed: The Run, Dragon Age 2 and Fifa Manager 12 are also discounted. Meanwhile, the Steam summer sale rocks on. Hitman: Blood Money, The Darkness 2 and Saints Row: The Third are just a few highlights of today's highlights. What's been your favourite buy so far during this fine summer sale season?

Tom Senior

Part of the UK team, Tom was with PC Gamer at the very beginning of the website's launch—first as a news writer, and then as online editor until his departure in 2020. His specialties are strategy games, action RPGs, hack ‘n slash games, digital card games… basically anything that he can fit on a hard drive. His final boss form is Deckard Cain.