Sunday, June 19, 2016

Submerged (Scream Factory/IFC Midnight Blu-ray) - Not Really a Horror Movie But Good.

You know what happens when marketing gets a hold of things right? They spin. It's like one great big washer and dryer. In goes a movie. Out comes a product. Sometimes this is very good for movies. Movies need audiences. They have to find themselves and grow up. Mature. Evolve. Not all movies know what audiences their going to attract or want, but marketing companies... they know what movies need... right? Distributors know what kinds of audiences a movie needs... right? Submerged just isn't a Horror movie people. It isn't. Somehow it found its way on the the Scream Factory and IFC Midnight labels even though, it's an action thriller. When a movie makes it onto the Scream and IFC Midnight labels there's a certain expectation by the audience for what they'll watch. Submerged could never deliver as a Horror movie because it simply isn't a Horror picture.

Do I like Submerged as an thriller with action and some somewhat suspenseful moments? Sure. It's shot well and there are some decent, heartfelt performances.  It kept me curious throughout the underwater sequences, but as the movie developed I began to lose interest. The finale wasn't obvious at all, but tonally it felt completely different from the rest of the picture. This confused me. By this point I had already realized that this was not scare picture, and the marketing machine had struck once again. My only hope is that it wouldn't altogether doom the movie to be on a Horror label with IFC Midnight ties (a label that specializes in testing the waters for the genre rather than going completely outside of it).

I love Steven C. Miller for his disturbing and creatively fun work on Silent Night and Under the Bed. I look forward to his next Horror project. It's important to note that not all of his movies NEED to be Horror and that the distro companies maybe took this one in an altogether incorrect direction. That beings said, I hope folks like it and support it for being a unique thriller with some unexpected twists that provide enough mystery to keep the audience hooked for the somewhat strange finale that may not feel wholly organic to the rest of the story.

You can order your copy now via Scream Factory:

From Scream Factory:

A limousine joyride goes berserk in this breathless, pulse-pounding thriller. Jonathan Bennett (Mean Girls) stars as an ex-soldier turned bodyguard hired to protect a young woman. But while cruising with a group of friends one night, their stretch limo is run off the road and into the water by a gang of ruthless kidnappers — who then dive in to finish the job. Suddenly it's sink or swim, as the bodyguard must fight to keep the vehicle from becoming a watery grave.

This edge-of-your-seat thriller, directed by Steven C. Miller (Silent Night, Under the Bed), also stars Cody Christian (TV's Teen Wolf), Talulah Riley (Thor: The Dark World), Rosa Salazar (Maze Runner: The Scorch Trials), Tim Daly (Diner) and Mario Van Peebles (New Jack City).

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